The Return Of (Arm’s-Length) Nokia

Nokia signs strategic brand and intellectual property licensing agreement enabling HMD global to create new generation of Nokia-branded mobile phones and tablets

Nokia has announced plans that will see the Nokia brand return to the mobile phone and tablet markets on a global basis. Under a strategic agreement covering branding rights and intellectual property licensing, Nokia Technologies will grant HMD global Oy (HMD), a newly founded company based in Finland, an exclusive global license to create Nokia-branded mobile phones and tablets for the next ten years. Under the agreement, Nokia Technologies will receive royalty payments from HMD for sales of Nokia-branded mobile products, covering both brand and intellectual property rights.

Boldfaced emphasis added by me.

So ex-Nokia employees set up an arm’s-length company to recreate Nokia by proxy?

HMD — does it mean Humiliate Microsoft Daily?

Let’s remember that the Nokia-branded Foxconn tablet — the Nokia N1 — never saw a second edition and sputtered and died after all the hype.

With the tablet market collapsing and phones orbiting around planets iOS and Android, this will be a tough road ahead.

What would interest me very much, however, is what they could do with Virtual Reality hardware. But there’s no mention of VR and it’s the Nokia Mothership that has the OZO camera, not HMD.

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