… Noto is the de facto day-to-day leader as Twitter attempts to fix its ailing business.
And Noto has a plan. His goal is to remake Twitter into more of a media company with 24-hours-a-day of live video, a place where people watch breaking news and discuss it. He wants the world to stop seeing it so much as a social network competing with Facebook.
So the destruction of timelines is intentional. Less social, more shut the fuck up and watch teevee.
Anthony Noto, 49, was a star football linebacker at West Point and then served as an Army Ranger before getting his MBA. He spent most of his career at Goldman Sachs working up to become the head of the powerful Technology, Media and Telecommunications unit. He left Goldman for a three-year stint as CFO of the NFL in 2008, when the economy crashed.
If I had to profile someone who was totally unfit to lead — and who could never understand — Twitter, that would be the profile.
That profile also explains why the number of Daily Active Users is not being made public. He’s running a financial scam. His Goldman Sachs roots are showing.
Good luck with that brute at the helm.