A Mexican YouTube star known for videos showing him drinking to excess was gunned down after hurling an insult at a notorious cartel boss on social media, authorities said.
In one recent video, Rosales apparently insulted Nemesio Oseguera Cervantes, also known as “El Mencho,” head of the New Generation Cartel of Jalisco.
“El Mencho a mí me pela la verga,” Rosales said, according to El Pais, loosely translating as “peel my c–k.”
A short time later, on Monday, four men armed with “long weapons” stormed into a bar and opened fire at a table where Rosales was sitting and executed the teen, riddling him with 15 bullets, El Pais reports. Other local Mexican media outlets said he was hit as many as 18 times.
Whoever controls his mouth protects his own life. Whoever has a big mouth comes to ruin.