While details of the partnership are still being finalized, Uber plans to promote Lime in its mobile application and slap its logo on the scooters, executives from the two companies said. Uber took a similar step with a startup called Jump Bikes, which rents electric bicycles, before acquiring the business for more than $100 million in April. Uber said it still plans to roll out e-bikes in more cities around the world.
The scooters are manufactured in China to the company’s design specifications. Brad Bao, a former Tencent Holdings Ltd. executive who co-founded Lime, is proud of the company’s investment in custom vehicles, as opposed to buying ones off the shelf. However, there’s a looming threat of a price hike as the U.S. targets scooters on a list of potential China tariffs. Lime said it doesn’t expect the trade war to impact its business. “We choose the harder path,” said Bao. “We’re a capital-heavy business.”
Boldfaced emphasis added by me.
No wonder I can’t visually ID Lime’s eScooter origin. Even the deck looks like a custom design.
And eScooters to be hit by tariffs? That would be a insanely stupid thing to do.