The Chart That Validates Microcasting

U.S. adults now spend nearly 6 hours per day watching video

Those aged 18-34 now spend 43 percent of their time consuming media on digital platforms (phones, tablets, computers), with around a third of that time taking place on smartphones. Their share of TV-connected usage (14%) is also double that of total adults (18+) and seven times as much as adults over the age of 65, the report says.

That means they’re watching a lot more TV through these devices at 1 hour, 15 minutes per day – or nearly half an hour more than the average adult.

Boldfaced emphasis added by me.

I’d argue over some of the numbers, but I’ll just sit back and wait for things to work out as I foresee them. That smartphone viewing isn’t an anomaly. It’s what the Suits like to call a paradigm shift. It won’t go down for that cohort over the years. It will increase.

Meanwhile, look over to the far right. Conventional TV dominates among the poor, the sick, the dying, and the old. Most of them would be better served by reading books.

Previously here:

Video Services category

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2 Responses to The Chart That Validates Microcasting

  1. Bwah hah.. watching tv on a small screen. Whatever. I’ll stick with my 60″ hi def tv and surround sound.

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