They seem to be more aggressive and move faster than Bird on some fronts.
Lime is building its first scooter “lifestyle brand store”
There are plenty of people who still have never tried an on-demand electric scooter, and going through the process of renting, unlocking and riding them might be daunting to some. If employees at a physical store can teach people that it’s not too difficult to jump aboard, Lime could become their default scooter. This, of course, comes with risks too, as electric scooters can be dangerous to the novice or uncoordinated. More aggressive in-person marketing might pull in users who were apprehensive about scooting for the right reason — concerns about safety.
Stock a huge supply of helmets to give out at the store to people who are regular riders.
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