I’ve never seen a movie’s trailers progress from great to even greater until now.
Reviews of the movie itself have not been kind.
But I think a Commenter on YouTube nailed it: This is 2018’s The Greatest Showman. Critics hated it, the public lurrrrrved it.
For the first half of this year, songs from The Greatest Showman were a persistent earworm.
They were finally evicted by a new earworm: The songs of Queen.