In recent weeks, Apple slashed production orders for all three of the iPhone models that it unveiled in September, these people said, frustrating executives at Apple suppliers as well as workers who assemble the handsets and their components.
Forecasts have been especially problematic in the case of the iPhone XR. Around late October, Apple slashed its production plan by up to a third of the approximately 70 million units it had asked some suppliers to produce between September and February, people familiar with the matter said.
And in the past week, Apple told several suppliers that it cut its production plan again for the iPhone XR, some of the people said Monday, as Apple battles a maturing smartphone market and stiff competition from Chinese producers.
Boldfaced emphasis added by me.
Apple thinks people are stupid. They’re not.
The prices are too damn high and why should anyone buy a phone with a connector that seems to be on its way out?
Apple doesn’t want to report unit sales anymore in order to conceal their incompetency. If the actual drop was revealed, the Board would be calling for Tim Cook’s head.
It’s going to be interesting to hear Apple’s spin spin spin on that conference call next quarter.