Apple iPhone Sales Damage Control

Apple says the iPhone XR has been its top-selling iPhone since launch

Apple’s iPhone XR has been outselling the iPhone XS and iPhone XS Max every day since the cheaper, colorful phone hit the market last month.

Greg Joswiak, Apple vice president of product marketing, told CNET in an interview Wednesday that the device has “been our most popular iPhone each and every day since the day it became available.”

What does that even mean?

Did XS and XS Max sales decline when the XR went on sale?

Or have XS and XS Max sales been so low that it wasn’t hard for the XR to outsell them?

And what does that mean for per-unit margins?

This is what happens when you intend to mask unit sales, Apple. You leave the door open for people to think the worst.

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