Quibi’s Microcasting Is A Book Model

TV venture from Katzenberg and Whitman draws inspiration from Dan Brown’s ‘Da Vinci Code’

Jeffrey Katzenberg is drawing inspiration from Dan Brown’s “The Da Vinci Code” as he puts together his new short-form video company, Quibi.

Speaking alongside Quibi CEO Meg Whitman on Tuesday at Axios’ Smarter Faster Revolution event, Katzenberg said that after reading Brown’s mystery thriller, a light bulb went off in his mind about media consumption. “The Da Vinci Code” has more than 100 chapters, averaging about five pages per chapter, far less than the normal 20 to 40 pages, he said.

“Publishers and editors have said to authors, if you don’t want to stop in the middle of a chapter, don’t write them longer,” Katzenberg said, in an interview with Dan Primack of Axios, at the University of California at Los Angeles. “A series for us will be two to three hours in length but comes in breaks or chapters that can be watched on the go.”

Katzenberg needs to read the works of Ken Bruen. He is the epitome of brevity, compactness, and information density in a single sentence. His novels are like haiku.

Previously here:

Video Services

This entry was posted in Video Services. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.