The Revenge Effect Of High iPhone Prices

There’s a simple reason people aren’t buying iPhones like they used to

iPhone owners are holding onto models for longer periods as their quality improves and the average selling price rises, leading to a slowdown in the product’s replacement cycle, said Angelo Zino, senior equity analyst at CFRA.

“[Apple] continues to try to push toward these higher-price devices, and we think that is continuing to cause a slowdown in the replacement cycle,” Zino said on Tuesday, adding he doesn’t see that as a broader warning for the state of the US consumer.

That’s a good explanation but I suspect not the entire explanation.

It ignores how many other lower-priced phones — Android ones — are Good Enough for many people. Let’s remember Fraser Speirs’ story.

Previously here:

Apple Must Do What Needs To Be Done
Apple iPhone Sales Damage Control
Apple Runs Scared, Runs Stupid, Runs Smug

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