Jeffrey Katzenberg must be happy after reading this paragraph:
“I think one of the main reasons YouTube is so successful in emerging markets is that it is more mobile-centric. Short-form video lends itself to mobile viewing versus long form. It is not particularly comfortable watching a two-hour movie on your phone,” explains Michael Goodman, director of Television & Media Strategies at research firm Strategy Analytics.
Boldfaced emphasis added by me.
But the irony!
Melissa Hunter is left out in the cold even though her Adult Wednesday Addams series was successful on YouTube. Not even YouTube saw the wisdom of signing her up! Hey, YouTube, it’s not too late!