“It’s just a more expansive lens than ‘This is a scooter to get you from point A to point B,” said Duke Stump, a former executive of Lululemon Athletica Inc. and Nike Inc. who was named Lime’s first chief marketing officer in February.
Hey, Lime catches up! In The Future For NYC: Portable Electric Scooters, I wrote:
And I would see more [on an eScooter]. I’d be at ground-level and could stop at will to see things, to buy something, to eat, to take a picture. How much do I miss underground in the subway? Why would I want to pay US$2.75 over and over again for a bus because I want to stop in a few places before my final destination?
All Alt-Wheels marketing should hammer on these points (not in any particular order):
1) Self-reliance (for ownership)
6) Mass-transit and commuting frustrations
The new Lime marketing video after the break.
Speaker Of NYC City Council Faceplants On A Lime eScooter
Weather Versus Lime Rental eScooters = Layoffs
Lime Rentals Issues Year-End Report And Omits A Vital Stat
Google Maps Adds Lime Bike/eScooter Rental Locations
Lime eScooter Rentals Replacing Car Trips
Lime Recalls Rental eScooters Due To Crap Manufacturing
Lime Admits Rental eScooter Battery Fire Hazard
Lime Rental eScooter To Open Store
Lime Doesn’t Quit San Francisco Rental eScooter Battle
Video: Lime Recharger Injured When Rental eScooter Breaks
Lime Rental eScooters Hanging From Trees
Lime Promotes At Paris Fashion Week
Lime Starts Trouble In San Francisco’s People’s Paradise
More About Reno, Nevada And Lime Rental eScooters
Lime Rental eScooters Fights And Releases Stats
Lime eScooter Rental Lies To Reno, Nevada
Lime Rental eScooter Pinwheel Crash: Two Broken Arms!
Lime Rental eScooters In Kansas City
More Insider Tips On Recharging Lime Rental eScooters
Bird/Lime Rental eScooter Video Of Utter Horror
He Tried Recharging Lime Rental eScooters Again. And Quit.
Video: How NOT To Ride A Lime Rental eScooter
Video: Lime Low-Income Promo Video
What Happens To Used Bird & Lime Rental eScooters?
Lime Rental eScooter Faceplant Gives Woman Black Eyes
Lime Rental eBikes In The Hood
Alert: Are Lime eScooter Rentals Fragile?
Uber-Lime eScooter Rentals
This Is A Graft Post Wherein I Teach Bird, Lime, And Others How To Outwit NYC For eScooter Rentals
Bird & Lime eScooter Rentals: Behind The Scenes
First Video: Lime eScooter Rentals In Paris
Lime eScooter Rentals Go To Paris
Lime Poisons The Electric Scooter Rental Well
Chronological List Of Electric Scooter Posts