Making A Point Simply

Weekend reading:


Insanely Simple: The Obsession That Drives Apple’s Success

Highly recommended. Many tales of Steve Jobs and Apple that are instructive.

One I want to point out.


There’s a lot more in the book, especially about the way in which Apple communicates. That bit should be studied and taken to heart by all the dweebs who write blog posts that are essentially argumentative legal briefs that put smart people to sleep and impress only morons.

Previously at Mike Cane’s xBlog:

Who Do You Write For?

This entry was posted in Apple, Reference. Bookmark the permalink.

1 Response to Making A Point Simply

  1. Richard Day says:

    Nice story!

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