How to make a successful video on one of the internet’s most popular sites:
Step 1: Find something to be angry about. Go to online forums, track what’s hot on Twitter and figure out the outrage of the day.
Step 2: Rant into a camera for 10 minutes.
Step 3: Profit.
Welcome to 2019, where some influential gamers on YouTube have learned what many others, including the president of the United States, have figured out: Anger sells. It sells big.
Like I should criticize? I have past blogs filled with the angriest and the most foul languaged posts.
But yes. I will. Mainly because I’ve never run ads to try to profit from it.
And because I can also tell you that it gets you nowhere.
Despite their massive numbers of viewers, they need to ask themselves if they’re attracting quality viewers. It’s very easy to appeal to — and manipulate — the inexperienced and the young. But you know what happens down the road? Those people — ideally — grow up. And they get sick and tired of the yelling. They’ll also quickly find out that if they try to emulate that behavior in the real world, they’ll become unemployable.
It seems everyone is screaming these days. But hardly anyone is listening.
There was a brilliant line in the just-concluded HBO mini-series, Chernobyl:
They heard me but they listened to you.
People will hear you screaming but they really won’t listen.
This kind of schtick began with The Morton Downey Jr. Show. It has since metastasized into shows by Maury Povich and Jerry Springer and polluted just about every news channel on cable TV. And even before TV, there was outrage radio, pioneered by Joe Pyne and carried on by Bob Grant.
How can you feel good about yourself when what you’re really doing is adding to the overall media pollution and sabotaging the way people communicate? Stop making things worse!